Restaurants are synonymous with food that is why restaurant logos almost always have the image of food on it. It is important for the specialty of the company to appear in their logo. People will be enticed to come and eat to restaurant just by looking through its logo—that would be an instant promotion.
Food related colors – There are wide array of colors that are related to food and drinks, each of us has a memory of what color is a sumptuous food. Take for example the McDonald’s logo with letter “M” on it. The “M” is in yellow which directly relates to dry and fried foodstuffs that usually sells. The Pizza Hut logo that is in red, reminds the people of the color of pepper and ketchup commonly used in pizzas. The green also represents the vegetable dressing on the top of the pizza.
Designing linked to taste – A design on a logo that meticulously depicts the taste of the food represented is a skillfully rendered design. The power to depict the aroma and the scent of a luscious food through an image in a logo is effective and powerful. Through the images you can almost smell the aroma of the coffee—that is the art of logo designing.
Food Fonts – Fonts in food and restaurant logos does not matter that much as long as they are not the center of attraction and not highlighted. If ever there will be a case wherein a font should be highlighted, like in the case of the big “M” of McDonald’s, it is wise to incorporate the color of food in the font (in McDonald’s case it’s yellow).
These are the perfect combinations in making a winning logo that stands out from the rest of the competitors. Just keep in mind to make the font and colors appropriate to the type of business the logo is representing, thus directing the consumers right exactly where they should go.