Business cards are, for some people, the preserve of executives, but this does not have to be the case. Take the graduate, for example: a business card can be an excellent way of introducing yourself to potential employers. By having a good quality, original and eye-catching business card these students are taking a step ahead of the many others who are looking for the same job. It’s an advantage that is very important in a competitive world.
You may choose to make your own business card, and there are many templates available, especially on Microsoft Office, but you need to remember that your card needs to look the part. Let’s have a look at some essential tips for creating the right card.
First, you need it to be the one everyone remembers: give your card a logo, or use graphics to enhance the look of the card, and make sure there is a short statement on the card that tells the recipient why they need to remember you. You also need to make it unique, and this is the best reason for going to a professional designer, rather than using one of the many thousands of template designs. There is no point in handing out a card that looks like any other. A designer will create a card that not only grabs the attention and exudes quality, but one that will do exactly as it is supposed to – engage the reader.
To stand out, to get ahead of the crowd, you need to do it right; get it wrong, by offering a standard card, and you may be wasting your time. You need to make sure your card is about you, and let the designer give you ideas on how to make you card innovative and original. Keep the text simple and reasonable, choose a clear and neat font, and have your card promote you as the one to talk to.
The detailed touches that a designer can bring to the table are worth much more than the money you will save by using a template. Remember, first impressions count and, when you are meeting people who may be important to your future, you need to make the best impression you can in every way, including your business card.