When it is time to decide what kind of logo you want, there are many elements that you need to consider. Things like the colours, the fonts, the layout will all have an influence on how good (or bad) the logo turns up. However, there is one logo design type that is often overlooked – the illustration. This is a shame as it could be exactly what you were looking for in many situations.
The illustration logo is pretty self-explanatory: it contains an illustration. A regular logo might include some sort of drawing, but it will lack the detail and depth that is only associated with the illustration logo where a lot of time and care was put into all of the details that go into the drawing.
The advantage of using a logo with an illustration is that it is much better at giving your brand a certain personality and it can also convey the values of your business. As long as you have a well-defined illustration, you can communicate quite clearly what your company stands for and this will make your target audience identify much faster. Moreover, such a design will be more original and it will stand out easier, making it more memorable.
This type of logo makes a very strong statement and it might not be suitable for all industries. It is definitely recommended in situations where you want to emphasize how different you are from the competition. Usually less formal industries are the ones that benefit most from an illustration logo. They include:
- Children’s Industries
- Pet Care
It should also be mentioned that there are many different styles that can be used for these illustrations. Some can be more sophisticated while others can be a bit more juvenile and cartoony. It is all about matching the identity of the brand.
There are some drawbacks that come with using an illustration logo, though. For starters, they are not as versatile as their counterparts. When it is time to place them on various items such as stationery or equipment it will be a lot harder to do it properly. Not only that, but some designs simply might not look good on certain mediums. In order to get around this problem, it is often recommended that you have two versions of your logo, one with the illustration and one without.