Since starting our graphic design business, we’ve learned that clients know when to hire a graphic designer, but don’t always understand what a graphic designer does or how the process works. Once in a while, these misunderstandings are amusing, but most of the time, they are annoying, and force us to waste time correcting popular misconceptions. Here’s a list of our ‘Top Ten” Graphic Design Myths. Once all ten are destroyed, you’ll have a better understanding of graphic designers and their business.
- Graphic Design is Easy
People think graphic design is so easy that anybody can do it—it’s just like playing “The SIMS”. Nothing could be further from the truth. Professional graphic designers have talent, training and experience. Our designers do research in order to be well informed about industry and cultural trends—this knowledge forms our high standards. Chances are that if your competition has impressive business cards, they were done by a professional graphic design firm
- I’ll be my own Graphic Designer and Save a Fortune.
And you’ll probably lose your mind as well as your money. Hiring a graphic designer can actually ensure that your project remains on budget and on schedule. They know how to use Adobe Photoshop, and have the experience to correct mistakes, or even spot potential problems before the job goes to final printing. Would you prefer to pay extra money for reprints because your staff did not notice flaws, or spend slightly more up front for work that will be done correctly?
- Graphic Designers Have Psychic Powers
The Graphic Design business would be less complicated if clients and certain designers understood that guess work is not allowed. Some clients do issue, vague, indefinite and unhelpful job descriptions, but a few graphic designers compound the problem by solving it themselves. When the job details are confusing, a graphic designer must contact the client and clear up the misunderstanding(s).
- The Client is Always Right
To a certain extent ‘yes’, to a certain extent ‘no’. People think that if a client pays for a job, they should control every aspect of it. Graphic designers have the talent and training to develop a design—they aren’t robots following client instructions. We’ve found that most clients appreciate that, and just want a product that raises brand awareness and profits.
- Learning Ends after Graduation
Wrong, false and foolish. Whether you are a doctor, executive or graphic designer, the real education begins after graduation. Schools give theoretical knowledge, but business trains designers through practical experience Graphic designers use computer programs, such as Adobe Photoshop, CSS3 and HTML 5 that change every two years or so. Our business is sensitive to trends, and would falter if designers weren’t required to update their skills and knowledge.
- Graphic Designers Control the Design Process
No we don’t need or want total control. Our job is to communicate with the client, and put their vision into a concrete form. We use client rules and standards to create the image they require. Graphic designers work for clients; clients do not work for us.
- Fixing a Design is a Snap
“Haste Makes Waste” especially for a graphic designer. Designers work carefully and methodically, researching a project before starting an illustration or design. Like any other business, graphic design firms have to maintain their own business while working on client projects. Asking a designer to rush a job is asking for an inferior product. We will meet your deadline, but can’t snap our fingers and produce a finished design.
- Graphic Designers are born, not made.
Graphic Designers have to work in order to develop their talents. It takes training, hard work, and the willingness to learn from experience. Graphic designers are not magicians or supernatural beings. They have a talent for visual expression, but have spent years refining their skills.
- In 2014, all Designing is done on Computers
The designers who rush to their computers miss an essential part of the process. We’ve found that doing a few sketches on paper can free the designer’s mind, and allow them to develop more creative images. Our preferred method is research, do a few sketches then head to the computer.
- Anybody can be a Graphic Designer
Graphic design is a vocation, not a job description. Graphic designers need to know more than Photoshop: they must know design trends, industry standards, and the latest computer design programs. They do extensive research before beginning a job. As Thomas Edison said, it’s “99 percent perspiration and 1 percent inspiration”. The hard work helps create effective designs.