In today’s world where showbiz has gained lots of importance, if your company needs to establish its brand it requires a logo design. A logo design is not only the design for the company but it is also its identity; it’s your representation in the market. For instance as soon as you see a bitten apple with a leaf, you recognize the logo and know it is the logo of Apple company. Similarly, when you see a capital Y with an exclamation point, you know it’s the symbol of Yahoo. Hence, we can say that logos play an important role in creating your company’s identity and it also serves as the way of communicating with people as it delivers the audience your services and offerings. Thus every company tries to develop such a logo which is fascinating as well as pertinent for your business.
Many improvements have been made to the world of design and such is the case with the logo-designing field. Presently animations in logo designing are the latest buzz on the internet. Apart from all the advantages that animated logos possess as they seem very impressive on the computer, they also has some disadvantages as well. These logos do not have that much impact when printed as when it seen on the screen. Whether you have a simple or an animated logo design, some of the significant mistakes that should be avoided while designing your logo, since it serves as your brand identity, are as follows:
The very first thing that should be kept in mind is that logo is designed for the company; it is not for any individual, hence never allow a designer’s massive ego to rule you, as it would be disastrous for your future in design. For you the requirement of the organization and their purpose of running the business should always be the key point. If the logo is designed considering these key elements, then your logo design will always be unique and pertinent to your customer.
The second important point is to try avoiding making complicated logo designs. Although such designs might look fascinating on the computer screen, when such designs are printed, they will not produce the same results as on the screen. Hence the design should be such that it looks good both on the computer and in print outs.
Another thing that should be given significance is the fonts and the size of the fonts of the logo design. If the logo is such that it consists of both the name and the design of the logo, then the font used must be such that it goes along with the design. Moreover also avoid using various fonts in higher proportion.
The last thing that should be considered while designing the logo is the colors used in designing the logo. Although colors add charm to the logo, it should always be kept in mind that colors should be used in such a way that the design does not lose its visibility. While starting off with a design using black and white is the better option. Colors should be selected in such a way that it goes along with your business and professions. For instance, how would it look if a corporate company had a logo designed of bright pink color?