A web button design is used to take customers to another link when they click on them. The link can be on your personal or business website, or it can lead to another site outside of your own. Many people use web buttons to make their website more attractive because you can use images and graphics to spruce up the page easily. However, without the appropriate design experience, these web buttons can make your page look worse, rather than better. This is why we at LogoMate, work hand in hand with our clients to create the perfect web button design that will enhance your site.
Here is what LogoMate offers to all of our clients:
- 100% Satisfaction Guaranteed – or your money back
- 3 Days or less, turnaround time
- Use of our project tracker to keep up to date on your status
- Top Quality design without the price tag
- Lifetime access to your files and file storage (for free!)
- You own your designs upon completion
- Web button designs are sent in multiple file formats
Why sacrifice the quality of your web button design in order to meet a deadline? Contact us at LogoMate and get the best of both worlds today.
Web Button Design
Web button design is as much an art form as any other type of digital design. They are small but they should never be overlooked! When you look at excellent examples of web buttons, you might think that they were easy and simple design, but here you would be wrong. The best web button designs are deceptively difficult to make, made up of many intricate and subtle design elements and based on design and marketing theory.
In this guide we shall investigate the principles that make up great web button design, and offer some practical and easy-to-follow tips to help you improve your own buttons.
Techniques and Tips for Web Button Design
- Go For Boldness, Brightness
Bold and bright buttons are not suitable for every possible website, but as a general rule it is the bold buttons and the bright buttons which gain the highest click-through rates. The reason for this is obvious: they are easier to spot and attract more attention as the human eye is drawn to brighter and bolder colors.
If you use A/B testing, it is a useful exercise to increase the saturation of your buttons (within reason) and check to see if the click-through rates increase. They almost certainly will (at least slightly).
- Use Larger Buttons
Common sense also dictates that you should use larger buttons. It is surprising how many web owners fail to appreciate the advantages of using larger buttons. They naturally attract more attention, and have come into their own since the emergence of tablets and smartphones (they are nice and easy to tap).
It is comprehensively proven that expanding the size of your buttons will lead to a higher click-through rate, and here again we recommend that you use A/B testing to see for yourself. While the previous trend of excessively large web buttons has come and gone, by implementing a large yet tasteful button into your web design you will certainly improve results.
- Make Them Relevant
You should remember to make your buttons fit in with the design and the color scheme of the rest of the website, and in turn, the style of your brand in general. You can make clashing colors, but you should only do so if this fits in with the color scheme of the rest of your brand. Clashing colors attract attention, but you should keep in mind the relevancy of what you are doing. If you don’t have branding to consider, look for common styles, motifs and themes in the design of your website and integrate them for your button design. Don’t forget to make use of lighting, shading and textures as these can make all the difference.
- The Benefits of Contrast
You don’t have to go with clashing colors to enjoy the benefits of contrasting buttons. You always want your buttons to contrast with the background color and other colors present on the website. If they are not noticeable because they are too similar in color to the background, users may fail to notice them.
- Don’t ignore the little details
It is the little details that separate the good from the great in web design, and this is as true with web buttons as anything else. Great web buttons may appear simple at first glance, but you will notice nice subtle details that really add extra impact.
Design elements such as subtle lighting and gradients, boarders and textures can make a huge different to the overall effect. They help the buttons to stand out from everything else on the page, and they also show the user that you are a professional.
- Don’t Neglect the Text
Naturally you are going to include text on your button, but you should be careful in how you phrase things. In many ways, the exact text that your button presents is crucial to the button’s success. There’s an enormous amount of creativity these days in button text, and if you want higher click-through rates then you really want to pay close attention to the words and phrases you are using.
It might not be a good idea to rely on conventional words and phrases such as ‘buy it now’ or ‘sign up’. There are lots of software ways to state things. What is a good idea is to check with various online stores to see the copy that they have with their buttons.
- Think About the Surround Area
A good button designer will consider the rest of the website in which the buttons are to be placed, and incorporate aspects of the website into the buttons. They will also think about how the surrounding elements draw the user towards the buttons. If the website has a common light source for all of the different elements, these should be used with the buttons. For example, if there are specific highlights or shadows on features and widgets, use the same type of highlight or shadow. Think about using arrows and other features to draw attention towards your buttons. This technique has been proven to dramatically increase click-through rates. You should also think about the padding and the lining of the button. Padding can also help draw more attention to the button.