Whether you require a straightforward brochure site, online product portfolio, catalogue or fully fledged e-commerce system, Logo Mate will build a Small Business Website designed to attract, capture and engage your clients.
Many small business owners and self-employed individuals believe that their business activity isn’t enough to justify investing in a small business website design and online presence.
However, it’s important to realise that having a website is quite simply a business must in this day and age; whether you’re a global corporation or a start up business, it’s crucial that you have a strong and professional online presence.
Understanding the Importance of the Internet
The internet is incredibly fast paced, and it is the speed of delivery and the quantity of information that attracts people to pick this source over mediums, such as newspapers, magazines and catalogues.
- Ecommerce has enjoyed incredible growth since online trading started
- Online trading has increased year in, year out since it started
- The internet has contributed to great change in consumer trends and business trading.
- The internet has contributed to the growth and instant success of many individuals and businesses.
It’s obvious then; being online is brilliant for businesses and start-up companies. At the very least, prospects, customers and interested internet users should be able to find you easily online.
Of course, once they find your business website, the question is, what then? What do internet users expect to see, and what content and features do they want on your website?
Develop a Framework for Functionality – Meeting Needs and Demands
A website is so much more than an online digital design. Internet users will expect it to see a certain amount of functionality, as well as being aesthetically appealing.
Your small business website design needs to meet the needs of your business, as well as the demands of your prospects and clients. The website should be a critical cog in your business operations; while acting as a professional liaison to your clients and prospects.
The Rules of a Great Website – Understanding the Expectations of the Internet User
The internet user is somewhat savvier than the average consumer. With so much information at their fingertips, they can afford to be choosey!
Simply creating a small business website design and making it available online isn’t enough; once you create an online presence, you need to maintain and monitor, and occasionally modify it to better suit your needs and visitor demands.
Rule 1 – Dress to Impress and Your Site Will Be a Success
Before new prospects engage with your business, they will be likely to first investigate your business using the internet. Many people who are looking for employment also use this technique to find out about a business before applying for a vacancy. It is essential that your website is an accurate and professional reflection of your company.
If your design fails to impress site visitors, you will find that they will simply use the internet to search for one of your competitors. Looking for a competitor takes a matter of seconds, and a visitor will establish an initial opinion of your website (and your business) within a matter of seconds too.
In fact, on average a site has an 8 second window to impress an internet user. Your small business website design needs to make good use of the small time slot it has, so your design needs to be immediately interesting and appealing.
As your business grows and develops, your corporate identity will change. It is good practice to monitor your small business website design, and to modify the design as and when your corporate identity alters.
Rule 2 – Clarity = Awareness and Interest
A website is an amalgamation of expectations; including design, functionality and content. All three of these aspects must be immediately clear to the visitor.
A poor design will fail to inspire, poor functionality will make your site difficult to use and poor content will leave visitors feeling dubious and sceptical.
Your site needs to clearly convey a number of important details. These include:
- Who you are
- What you do
- What can you do for site visitors
- What visitors can do on the website
- How you can be contacted
It is essential that your website text content is clear and concise. Too little information and the visitor will go elsewhere. Too much information (in the form of self-praise and sales pitches) and the visitor will become frustrated.
Again, like your small business website design, it is important to treat your site as an up to date representation of your business. The internet is becoming increasingly ‘real-time’, and internet users expect the latest information to be instantly available.
Whether you release a new product or get involved with a side project, your visitors will want to find out about it directly from your website. Keep your content up to date, and you’ll increase brand awareness and audience interest.
Rule 3 – Increase Functionality but Keep it User Friendly
The more relevant features your website has, the more interactive it becomes; which in turn makes it more popular, more successful and more beneficial to your business and website visitors. However, it is absolutely essential that you keep in mind how user friendly your site is.
Visitors simply won’t stay on your website if they can’t quickly and easily navigate to the information or feature that is of interest to them. New features make the site more interactive for visitors, but if you negate ease of use, then these features simply won’t get used.
As well as being easy to use, your website features should be easy to maintain. A simple CMS (content management system) makes modifying your website incredibly simple and far more cost effective than hiring the long term services of a web designer.
Rule 4 – Search Engine Optimisation – The SEO Scenario
- Created a beautiful design that has plenty of easy to access interactive features.
- Your site clearly states all of the important information about your business.
- You’ve got the website up and running under your business domain, and everything seems grand!
But, for some reason, your website doesn’t seem to be getting much attention. You’ve done all of the right things, but no one seems to be paying any attention. Where could you possibly be going wrong?
This is the SEO scenario many website owners encounter. Although you have a great site that visitors will enjoy using, you haven’t fully considered the exact processes that occur when an internet users looks for your business online.
Search engine optimisation is an ongoing process that helps to keep your site at the top of search engine results lists on relevant keyword searches.
You happen to be an Australia based wholesaler of hair products. You’d naturally expect that your website would be top in the results pages when an internet user searches for particular associated keywords, such as ‘hair product wholesale Australia’.
However, this won’t happen on its own accord; and you will need to utilize SEO tools and techniques to help boost your website up the results pages on relevant searches.
Logo Mate is the Professional Small Business Web Design Agency with Exceptional Internet Expertise
Your business can greatly benefit from an effective and established online presence, and as you can see, there is quite a lot to consider when developing a website.
Logo Mate is the Australian web design agency with more than a decade’s worth of experience in a number of fields; including design, advertising, and web design and development.
At Logo Mate, we have helped hundreds of small businesses and self-employed individuals to develop affordable and highly professional websites. We also provide our clients with the tools, resources and support, to ensure that each and every website we produce is both beneficial to our clients and their site visitors.
Talk to the team at Logo Mate today to get a free, no obligation quotation, or to arrange a consultation to fully discuss your online needs.