Web designers are everywhere. Ever since the Internet evolved to web 2.0, an increasing number of talented artists are moving their abilities online. Even if the number of artists hasn’t changed, the number of web designers has surely multiplied.
The big question remains, are all web designers created equal?
No, of course not. As with any profession, there are plenty of sub-par web designers, along with those web designers who are worth every penny you could possibly pay them.
Sifting through the sea of web designers to find the one that is the right fit for you and your business is not only a good idea, it’s necessary to properly growing your online profits.
No one knows your business better than you, but if you want to make the most out of your online space, then it’s a good idea to convey that to the person you hire.
Web designers who place the needs of your business before the needs of their ego are the ones who deserve your hard earned cash. Beyond the needs of your business, there are a few essential bits of knowledge which separate online artists who may be able to do some great design work from true web designers who understand the internal coding of a website.
Make sure the person you’re considering hiring is well aware of these truths before signing on the dotted line.
The best web designers are well versed in the types of software that will impede a website’s ability to rank well among the search engines. For example, Flash makes it difficult for search engine spiders to index the information on a page. Web designers who use flash may be doing so to achieve a certain look, but this may not necessarily be what is best for your site.
The best web designers will also consider the look of your site as it is rendered in various browsers. Firefox, Opera, Safari, Explorer, and now Chrome – each of these browsers will render your site slightly different. It is a high quality web designer’s job to make sure your site looks its best for the maximum number of potential visitors.
Web designers tend to be more artist than marketer, but if you expect your business to reach its full online potential, it is paramount that the layout of your site is structured in a way that is not only friendly, but sensitive to the needs of the buying environment. This includes not only graphics that clearly communicate, but a layout that makes the visitor feel comfortable with where they are and where they need to go from any point on the page.
There may be web designers all over the Net, but just like any other profession, the very best are truly rare. Use these clues and you will be able to sort through all the web designers, from the good to the very best.
Your online business deserves it and so do you!