You don’t have to be a web designer to know the core web designing essentials. Knowing a few things about web designing can help the designer you hire do their best work. After all, no one knows the inside and out of your business like you do. Combining the knowledge you have of your business and its needs, along with solid web designing principles is an excellent method for making a stellar, standout site.
Remember these 5 objectives of effective web designing and you will make your end site that much more exceptional.
1) Know Your Purpose.
It is not enough to be on the web. Designing the perfect site means knowing what you’re doing and why you’re doing it. What is the primary purpose of each page? Is it to draw readers into an emotional bond? Is it to generate a lead, get an opt-in, or perhaps to generate a direct sale? Knowing what you want a visitor to do on the page is the best way for that page to reach its full potential.
2) Ease of Use
Want to know one of the most important things to keep in mind when designing for the web? Crafting your site with ultimate simplicity in mind. If you build a site that is simple enough for your grandmother to navigate around without ever feeling lost and always knowing what to do, then you have built a site that will be easier to generate whatever response you are looking for.
3) Clear Context
Quality web designing comes in a million flavors. Though none are wrong, you must be careful to choose what is most appropriate for your individual site. If your target viewer is an older woman nearing retirement, you might want to stay with a softer color palette. If you’re targeting younger Goth audience, for example, you would probably want to aim for darker, moodier colors. Again, there are no wrong answers, but the last thing you want to do is try web designing in the dark.
4) Keep it Professional
A professional looking site can make all the difference. This means no visible hiccups. A visitor should never be able to see broken code or sloppy work. Banners should look like banners, buttons should look like buttons and everything should be properly aligned. Nothing says amateur web designing like visible code or broken links.
5) Clear Navigation
This accompanies ease of use. Ideal web designing follows a visitor’s natural, instinctive flow. The last thing a visitor wants to do is meander around looking for their next move. They don’t have time and it is too easy to click away, costing you the potential lead or customer. You can avoid this by designing a clear trail for them to follow.
Web designing doesn’t have to be over complicated. Yet to be highly effective, it must follow these 5 basic web designing objectives.