The story is a powerful tool when it is repeated frequently. It can pass through a community and as people connect with it they will also share and remember this story.
Building brands and how the use of stories can benefit the process
You will find that all the great stories demonstrate a method for resolving challenges that people face. They reveal how people’s lives change and how they manage to beat adversity. They contain themes that we can all identify with such as; desire, weakness, fear, strength, and hope.
A great story can leave us with many feelings and emotions. It can bring up feelings of compassion, empathy, optimism, admiration, and happiness. These stories can really impact us greatly and encourage us to pass on the story to other people. The stories stay in our minds and when we pass them on we share the feelings as well as the story.
When it comes to deciding on your brands story it is vital that you really understand your brand. This means knowing the values and benefits that it possesses that you would like other people to know about. You must decide on the type of story that you would like to tell.
If you have a really clear idea about what your brand involves then you will be in a position to create a story that will really capture people’s interest. Your customer will be able to turn themselves into the main character in your brand’s story.
The story with the NIKE brand
If you examine the NIKE story you will observe that it is all about beating the odds and to maximize bravery, stamina, strength, and performance. This is a story about personal reward. When the brand speaks to the audience it tells them to challenge themselves and be the best at what they do. They send the message that you are competing against yourself, but if you have guts and determination that you will fight until you reach your goal.