There’s an old saying: ‘you never get a second chance to make a first impression’. It means that first impressions count—they’re important when you are going on a date and even more important when you have a business with a website. You probably look at your website every day, but have you ever seen it through the customer’s eyes? If you were a potential customer, what would you think about your company website? Suppose you were conducting a focus group and asked three new customers to pick three words to describe their first impressions. Would they say?
- Trendy, Current, On the edge
- Dependable, Reliable, Strong
- Caring, Attentive, Helpful
Think of your landing page as your first date. You want the customer to like your page so much that they want a ‘second date’. In other words, it should be the start of a long lasting business relationship.
So, if your website needs a makeover, you won’t have to spend a fortune on it. Once you find the right website design company, you could have a new website in a few weeks and higher earnings at the end of the next financial quarter.
Businesses, like people, can get stuck in a rut. Your website may have worked a few years ago, but it has to change with the times. Business rivals could have given more thought and time to redesigning their website, and may be taking a greater share of the market. You could claim a greater share and increase profits by taking a good hard, objective look at your website.
Ask yourself 5 Questions:
- Does your website attract your target demographic?
- Is it easy to navigate?
- Does it make a clear cut sales pitch?
- Is the website text sharp, clear and effective?
- How long do people remain on your website? What is the Bounce Rate?
Once you’ve answered those questions, and know what direction you want your business to take, contact Snowflake Creative.