The internet abounds with cheap logo designs. Some sites promise a design within two hours—faster than cleaning a studio apartment. The issue is do you want it fast and cheap or do you want a quality logo to represent your company? Follow the tips in the article, and you will learn the benefits of paying a little more money for a professionally designed logo.
Hiring a graphic designer to create a logo is will save you time, and time is money, so in the long run, you will save money. If you designed your own logo, you’d have to set aside time at the office or after work. That takes time from administration, and time from your friends or family. You aren’t a professional designer, so it will take you hours or days to produce something that a designer could do in half the time. Furthermore, you then have to make up for time taken from your business.
On the other hand, by hiring a graphic design professional, you can oversee their task while attending to the other areas of your business. It allows you to maintain a work/life balance, and ensures you receive a professional product when the job is complete.
You get what you pay for. When you hire a professional designer, you are receiving their training, experience and skill. Look at their portfolio—they would not have good references unless they produced quality work. In this case, quality ranges from knowing what files are used for a print job, as well as artistic talent, and the ability to recognize industry trends-what’s in and what’s on the way out.
Knowing File Types
It really comes down to knowing your limitations. Graphic designers know that a file may be created in one format, but the printer will only accept one particular file—you on the other hand, might send a jpeg file to a printer, only to discover that they only print from pdf. It would save a great deal of time if you allowed a graphic designer to handle the entire process from start to finish. They know all the printing requirements and can send a logo with the correct file and colours.
“An Ounce of Prevention”
Professional designers understand how to prevent mistakes. You don’t know a great deal about printing specifications, and they know about correct file size, colour and format. You can’t duplicate years of experience just by reading a few articles and following their instructions. In this case, if you want a high quality logo, you do not and should not do it yourself. Hire a graphic designer.
Portfolios & References
Since all graphic designers submit portfolios and references when applying for work, it gives the employer an idea of what they can expect if they hire a certain designer. They have a track record. If you do it yourself, you certainly don’t have any background or experience, and there’s no reference to contact. On the other hand, with a professional designer, you can phone references and get a better idea of the designer’s work habits. It’s far more sensible to hire an experienced graphic designer.
You Can Afford to Hire a Graphic Designer
Once you do a ‘benefit/detriment’ analysis, you will understand that hiring a professional designer is more cost effective than being your own designer. Here’s what may happen when you do it yourself:
- You make design or file mistakes, and have to have the job redone.
- Your logo is not very good, and you now have to add the cost of hiring a designer to the cost of doing it yourself.
- You neglect other areas of business and that can cause problems.
If you go online, and contact several graphic design firms, you will be able to find a company or designer whose rates fit within your budget. Moreover, you gain peace of mind from knowing a professional works on every aspect of the project—from the first sketch to launching the logo on your website. With research and analysis, you can find an affordable graphic designer.
A professional looking logo enhances your company’s image, and a good image leads to increased traffic. Once you increase traffic on your website, you are going to get more business and it all starts with a well-designed and strategically placed logo. It’s common sense: if a person has to choose between two business, they are going to be more attracted to the business with better graphics. You can make your company website more appealing by working with graphic designers. With quality graphics, especially your logo, you will get a greater market share, and increase the goodwill of your corporation.
The Benefit of Shared Knowledge
Professional Graphic Designers have a wide knowledge base, and share that knowledge with their clients. They know what software to use, and keep their software up to date, so your job conforms to all printing standards and technologies. Graphic designers also monitor design trends—they know that a certain design is outdated, or about to go out of style. Designers have the right software and a keen sense of industry fashions.
Since the graphic design firm is not a part of the corporation, they can be objective about their work. Part of their job is to ask questions about the firm, and they may see which qualities should be emphasized, or will strengthen the marketing campaign. You may have been working on this problem so long that you can no longer see it clearly. Graphic designers can, and it’s a good idea to use their expertise
The Bottom Line
At this point, you understand that it’s a good idea to have a professionally designed logo. Just remember that a high quality logo, combined with a strong advertising campaign is the most effective way to grab a greater share of the market, and increase profits.
You want your logo to last for years, so it’s important to get it right. Never settle for second best, just because it saves a few dollars. Your logo represents your company, so you should spend time and money to ensure that it’s the best possible image. Hire a graphic designer.