Each item has at least one definitive trait. The one that best defines it. Whenever someone tries to take that characteristic away, it never ends successfully. When it comes to logo design, that defining characteristic is simplicity. A good logo is meant to be simple. This has been proven time and time again with all of the most successful and most memorable logos featuring a simple design. When a logo stays simple, it has to really get to the core of matter in order to stay relevant to the business it represents.
- Simplicity means staying focused. When a logo uses a simple design, it is forced to remain focused because it does not have a lot to work with. It has to take the little it has and bring out the essence of the message that it is trying to convey.
- Simplicity can have subtext. Just because an image is simple does not mean that it cannot have a powerful meaning. The use of negative colours is the best example that shows that a simple logo can, nevertheless, have hidden meanings.
- Simplicity is subtle. A good logo does not need to impose itself right in your face. It gets the message across while remaining understated. This subtlety is guaranteed when you use a simple design.
- Simplicity is memorable. The more complex a logo is, the harder it is to remember. In order for a logo to be successful, it needs to be memorable and this is done with simplicity.
- Simplicity is effective. The most effective way of getting your message across and the message of your company is to condense it in its simplest form. That is the logo.
These are valid reasons why a simple logo is always best. When you work, your first concepts are always likely to have more elements than necessary. That is why you should not be afraid to think about everything that can be removed from a logo without it losing its power or meaning.