When a new business is just starting up, it is normal for you to want to keep costs down to a minimum. In that regard, it can be very tempting to save money whenever possible and this might include using free online logo makers. However, this is a very bad idea that will actually end up costing you more money than it would have if you used a professional designer in the first place.
- The logo will make your company look amateurish
The public is pretty used to seeing professional done logos on a regular basis and just artwork in general. Therefore they have become quite adept at spotting amateur designs. Since a logo is meant to represent your entire brand, having a poor quality one will only say negative things about your company in general.
- Professionals have special skills and talents.
There is a reason why the services of a professional designer cost how much they cost: he is trainer, skilled and experienced to do the job at hand. He is up-to-date with all the latest knowledge when it comes to designing logos and he uses the latest software. Everything he does is custom made to fit only your needs and to represent your brand. There is no way that a logo maker can compete with the quality of his services.
- The logo will be generic and boring.
There are certain qualities that a good logo must have in order to be successful. Among others, it should be memorable, distinct and original. A free logo will be none of those. All of them will be created using premade templates and they will always lack creativity and be as stock and cliché as possible. Furthermore, you have very few choices when it comes to colours, fonts and layouts and these are some of the major factors that make your logo unique. Lastly, it will also lack versatility. You will have no control over the dimensions of the logo or the file formats you will receive it in. This is a problem as you are likely to want to use that logo in different contexts and you will not have a logo that can be adapted to all of them. By using a logo maker, you are practically ensuring that your design will be boring, standard and forgot immediately after it was seen.
- It takes a long time.
Someone who is trying to start up a new business will be a busy person and the logo maker will require several hours of work before you start to see any results. All the time you spend working on the logo could be used more productively. Plus, you might even end up losing more money in the time you waste than it would have cost you to hire a professional designer.
- They do not give you enough bang for your buck.
Even if you are willing to spend a lot of extra time working on your logo, you still will not end up with quality work because there are simply too many restrictions imposed on you. Moreover, professional logos are not actually that expensive, especially when you consider that you get unlimited revisions, skilled labor and customer support.