It is all about getting it right the first time when it comes to branding. Why would you spend years building your brand with armature design skills only to employ a professional later down the line once the reputation is made? Changing your brand once it is established may well be confusing for consumers, so do it right from the start and get it perfect.
Hiring a professional isn’t only to give a polished and sophisticated look to your business; there is also the fact that starting a business is hard. Why would you want to add to the stresses by sitting down at a computer trying your hardest to get it ‘right’ and having no idea what ‘right’ is.
“I’ll do it myself and get someone in later on”
There is a chance that your branding and logo will work even if you do the designing with no prior knowledge and skills. However, it is kind of like asking your dog not to touch the Christmas Turkey on the side… it might work out okay. If you do manage to make it through the hardest first years of your business having not hired a designer then the chances are what you have done yourself is right, good work. If this is the case then could you see yourself hiring a professional? Why would you fix something that isn’t broken.
Don’t you think that it would be much better to invest in a designer from the start, and avoid all those sleepless nights worrying which way your logo looked best, or hammering away at a design program for hours and getting nowhere. Hire a designer from the start and they will be able to immediately help towards the success of your brand.
“What has a designer got that I haven’t?”
You may well have a little bit of knowledge of design programs, and have an abundance of creativity, but do you have the time? Running a business, especially in the first years, is extremely time consuming and you have much more to do than sit in front of a screen umming and arrring at your designs. The trouble is, without the experience you will not know what works and what doesn’t. You may well find that the more you edit the design the worse it becomes.
By hiring a professional you will ensure that you brand has an improved chance of success, both in the short and long term. A designer will have much more experience working with design software, will have worked on many projects within different industries, and will know what works. They will also be able to put your ideas into practice and make them into a polished and perfect design to suit your brand. Professional designers also come with their own ideas, which may well enhance or exceed your own.
“How will I afford a designer?”
It isn’t always easy to splash the cash when you are just starting out, however you have to remember that your brand is your business. If your brand is well received and attractive then you are more likely to bring in the right customers. A professional will help you to target your audience and ensure that the brand is attractive to them. They will also ensure that your brand is different from the competition and stands out.
Another important thing to remember is that investing the money in a designer may also help you to avoid legal issues are your branding will be 100% unique and your own.
So, give your company the start it deserves and have professionally designed branding from the word go. No consumer likes shabby branding, make the investment in a designer and you won’t regret it.