Picture some of your favorite brands. What logos do they use on packaging, website, magazine ads, story displays, etc.? You should notice consistency—of colour, design, and imagery. Consistency is the cornerstone of branding. Sending a consistent message helps build brand identity. Elements like logo colours, font, styles and design should be carefully chosen, in order to harmonize and support product branding.
The company logo is your starting point. All other elements should blend with the logo, so it’s essential to have a quality logo as the centerpiece of your company.
There can be a cash crunch when starting a business, so you may be tempted to save money by using cheap graphic design website. There are a few drawbacks—many of these sites use templates- a ‘one size fits all’ approach. Their product often lacks an individual style, and seems mass produced. A graphic designer or firm takes the time to get the entire context of your company—the goals, target audience, and future plans. They sketch an individual design, not a template. Your logo is the center of your corporate universe, and should be unique because you offer a unique product or service.
By using an inexpensive ‘graphic design logo, you create a second rate logo and people may assume that a shabby logo means the product is also shabby or second rate. You’ll save money, but lose many potential customers.
Here are a few more reasons why you avoid bargain basement logo designs-they make the company look bad:
- The logos look substandard, and that sends the wrong message about your company.
- Imagine how it looks when you scrap a mass produced logo. You’re going to lose customers by seeming indecisive.
- Careless-the staff did not put much thought into the logo, so how much thought goes into the product?
- If the logo, website and advertising lack focus, they’ll send conflicting messages to the public, and that drives down business. By hiring a graphic design firm, you ensure that every aspect-the logo, business cards, and other advertising materials create one consistent image. The consistent image is the foundation for a successful business.
Begin with the logo, and let a professional designer handle all the graphic design needs. They have the knowledge and experience to create the logo you require-one that looks great and attracts clients and customers. Once you have the logo, you can begin the promotional campaign—advertising on the internet, brochures, and promotional items. The graphic designer will ensure that all the visual elements match the logo. A startup business needs to have a strong visual image if it’s going to survive and grow.