When it is time to get a logo for your business, it can be very tempting to find ways to save money by not hiring a professional designer. You might think that a logo is easy enough to make by yourself if you are pretty good with Word or Photoshop. Or you might think that you can just use clipart since it is readily available on the internet. This might seem like a good way to save money, but it really is not. Neither one of these plans will result in you getting a good logo and your business will end up losing a lot more than the money you would have spent on the services of a professional designer.
Why DIY Logos Are Bad
Whether you believe it or not, logo design requires a lot of skill. A good logo should be the essence of your company concentrated in one single image. When it is done right, it becomes synonymous with your business and the first thing people think of whenever they hear the name of your company. Do you really think that you are up to the task of creating something that can live up to these expectations?
The process involved with creating a logo is very serious and should not be taken lightly. It is not simple, even though the goal here is to create something simple. That is how you ensure that your logo will be as versatile and as memorable as possible. You need to have a complete understanding of your business, as well as a complete understanding of all the artistic aspects of logo design: using negative space, form and function, using the abstract etc. You pay for professional services because a designer is capable of combining all of these and create a great logo that can represent your identity.
Why Clipart Is Bad
One reason why so many people are quick to resort to clipart is because they think it is free. This is not necessarily true as not all the clipart you find is free. The same thing goes for images that you find on Google. A lot of them are copyrighted and you do not have permission to use them for your logo.
However, those are not even the main reasons why clipart is a bad idea. A logo needs to be unique in order to be memorable. If you can use that clipart then so can everybody else. You will not have a strong identity if other people are allowed to basically copy your logo design just by using the same clipart as you did.
These are just a few reasons why you should always use professional design services for your logo. If you think that this way would be cheaper, just keep in mind that only one of the above scenarios can happen and it will have a very devastating effect on your brand which will end up being extremely expensive in the long run.