Often overlooked as a potential marketing tool, the business card is an underused item that has more to it than you may think. Of course, its primary purpose is to give people a simple way of getting in touch with you, but as you are going to use one anyway, why not make it something more? Marketing takes many forms, and there is no reason why a business card should not be among them.
Business cards are universal; they are given out by major corporate players, small business owners, and even individuals who offer their services as a freelance. The business card is a small portrait of who you are and what you offer, and is a valuable asset in many ways.
Image is an important part of promoting a business, and this is one area in which a business card can play a part. A quality card printed on top level stock to a high standard is an important first step in getting your message across to potential customers. In terms of cost effectiveness, a good business card costs very little when you consider what it achieves.
Your regular clients will come back to you as they are happy with the service you provide, trust you, and know that you put a lot of effort into giving them the high standard of service they expect. New clients need to get the same impression from the business card you give them in the first instance.
What you put on your business card is your choice, but the general consensus is that it should contain the following information: your name, your position, and your company name and logo, plus your contact details – both telephone and email – and your website address. You should also include, if it is necessary, your company address, and any other information you feel may be of benefit to the recipient.
Furthermore, a very sensible decision is to put a photograph on your business card, as it is a known fact that people will pay more attention to such a card than one without. It does not have to be your photo; it could be a picture of your product, but either way, use a picture. You need to get attention, and this is one method of doing so.
As we have said, image is everything, and that applies not just to you but to your business card. First impressions count, and your card needs to give potential clients the right idea about you and your company. Make sure you have your card professionally designed to ensure you get an original, quality product, and you will reap the rewards.