Once you have a pretty good idea about what your logo should be like it is time to figure out the tagline for it or even if it should have a tagline at all. The role of the tagline is to provide extra information that will further emphasize the values of your brand. If you do a good one, people will be able to focus more on your brand each time they see the logo. Having a well-done tagline is very important so here are a few tips that will help you out.
- Mention your unique selling point. The tagline is the perfect opportunity for you to mention something extra about your business so your unique selling point (USP) is the perfect fit. It is something short, catchy that is particular only to your brand and will help it distinguish itself from the competition.
- Keep it short. While there are no strict rules about how long a tagline should be. The best ones are always four words or less. This is a good idea because it is easier to remember, but also because it makes the logo more versatile by allowing it to be placed on items without difficulty. If you make the tagline too long, you will need to shrink it more in order for it to fit the logo and it might start to lose legibility. Just look at some of the more popular taglines from companies like Apple (“Think Different”) or McDonald’s (“I’m Loving It”).
- Make sure it is memorable. Since the tagline provides the audience with extra information, it needs to be memorable if it is to be effective. Do not be redundant by including something already mentioned by the logo name. Oftentimes, the best taglines are born when there is an underlying concept that represents the basis for the entire brand like “Just Do It” for Nike.
- Use logical connections. A good way to come up with a tagline is to write down all of the words that you think of when thinking about your brand. Do you see a connection between them? If you can come up with some kind of metaphor or character that can link these terms then you might have yourself a good tagline. This way you are also likely to come up with something unique that will distinguish your brand from the competition.
Even with these tips, you can still have a hard time coming up with a great tagline. That is why it is important to look for feedback. Ask anyone you can, friends, family, colleagues etc. to read your tagline and see what they think. Maybe they can improve it or point something wrong with it that you missed.