Logo Design Questionnaire

Please take some time to fill in the questionnaire below – fill in as much or as little information as required. There is room for extra notes at the end of the document.

Please Complete My Logo Design Questionnaire Below:

1. General Information
Business Name
Company Contact Name
Best Contact No.
Do you have a current logo/brand?: (if so, please submit)
- Yes
- No
Attach File Here
Max. file size: 256 MB.
Type of Business/Industry
2. Background
What is the main purpose of your business?
Who are you customers?
Is there a story behind the name or type of business?
3. Market Position
Who are your main competitors
(Please add URLs if available)
How is your company different from the competition?
What is your unique selling point?
4. Target Audience
Describe your target audience
What appeals to your target audience?
5. Brand
Does your business have a slogan / tag line that should be included with the logo?
What feeling/message do you want the brand to convey?
How should your business be perceived by your target audience?
6. Objectives
What message do you want the logo to communicate?
What do you want the new logo to achieve?
7. Mark
Does your brand require a mark?
- Yes
- No
Please list any imagery that could compliment your brand, or be used as a mark:
Is there any particular imagery that should not be used
(e.g. similar imagery to a competitor)
How often will the logo be seen without context?
How much does the name alone contribute to the brand?
8. Usage
On what medium will your logo primarily be used?
Please list any other potential uses for the logo
(e.g. signage, clothing, stationery etc.)
9. Style
Please list some keywords that will help to define your identity
(dark, corporate, bright, modern etc)
What colours would be appropriate for your brand?
What colours would not be appropriate?
Do you have a preference for the style of typeface used in your logo design?
(e.g. clean, modern, sans, sans-serif, script, organic, hand drawn etc)
Describe your intended logo’s look & feel
(If it helps, describe your logo’s intended persona. i.e. a description of your logo as if it were a person)
10. References
Name / URL / Like / Dislike
Please list names of organisations who have logos that you like or dislike and why. Where possible, please include a URL example.
11. Extra Information
Please add any extra information that may help in the design process for your logo

Please Complete My Logo Design Questionnaire Below:

1. General Information

2. Background

3. Market Position

4. Target Audience

5. Brand

6. Objectives

7. Mark

8. Usage

9. Style

10. References

11. Extra Information