Have you ever given any thought to what happens when you enter an website address into the “address bar” of your browser?

The string of text you submit is known as the Uniform Resource Locator (URL), and it contains several important parts that help you find what you’re looking for, including:

  • the protocol (e.g., hypertext transfer protocol, or http://)
  • the domain name (e.g., yoursite.com.au)
  • specific file information (e.g., sub-directories, file names, etc.)

Of the three, the domain name is what most people think of when they hear the words “Web address.” A domain name is a human-friendly way to render the Internet Protocol (IP) address, or the numeric location assigned to a specific computer, resource, or website on the Internet.

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There are a lot of business owners today that still seriously underrate how important logo design really is.

They do not understand how valuable a good logo can be for their business so here I am going to go through several points that should reveal why a company logo is so important, as well as demonstrate why you should not expect to get professional logo design for cheap.

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Preparing a logo to represent your company, brand, product, event, or anything else you’re trying to promote is one of the most crucial aspects of your success.  Your logo is the core of everything it represents and will create the first impression on how you are seen by the world.  It is what launches and guides all of your marketing efforts to reach the hearts and minds of your target market. Continue reading →