About LogoMate

Adam Malseed is a brand identity and marketing design strategist. He works with, and understands the needs of small businesses and their marketing and branding needs. Adam builds strong brands that are highly visible, and that achieve the results that are desired by the businesses that they belong to.

Adam has customised marketing and brand identity packages that can set up small businesses with a solid foundation to work from. He helps his clients discover their brand differentiators and then designs the marketing materials they need to succeed – including logos, business cards, websites and promotional items.

Adam understands the strategies to keep brands consistent and memorable, and has worked with hundreds of small businesses to build successful brands that they are seriously proud of.

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Your Simple Guide to Understanding Domain Names in Australia

Have you ever given any thought to what happens when you enter an website address into the “address bar” of your browser?

The string of text you submit is known as the Uniform Resource Locator (URL), and it contains several important parts that help you find what you’re looking for, including:

  • the protocol (e.g., hypertext transfer protocol, or http://)
  • the domain name (e.g., yoursite.com.au)
  • specific file information (e.g., sub-directories, file names, etc.)

Of the three, the domain name is what most people think of when they hear the words “Web address.” A domain name is a human-friendly way to render the Internet Protocol (IP) address, or the numeric location assigned to a specific computer, resource, or website on the Internet.

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Why Professional Logo Design Is Not Cheap

There are a lot of business owners today that still seriously underrate how important logo design really is.

They do not understand how valuable a good logo can be for their business so here I am going to go through several points that should reveal why a company logo is so important, as well as demonstrate why you should not expect to get professional logo design for cheap.

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The top 10 logo design mistakes… and how you can avoid them

Preparing a logo to represent your company, brand, product, event, or anything else you’re trying to promote is one of the most crucial aspects of your success.  Your logo is the core of everything it represents and will create the first impression on how you are seen by the world.  It is what launches and guides all of your marketing efforts to reach the hearts and minds of your target market. Continue reading →